Scaled Air Up from €20M to €160M
I built the marketing strategy and systems with which we scaled the brand from €20M to €160M in revenue within two years by combining brand building with disciplined performance marketing.
Scaled Air Up from €20M to €160M
I built the marketing strategy and systems with which we scaled the brand from €20M to €160M in revenue within two years by combining brand building with disciplined performance marketing.
Context:
At the time of joining, air up was entering a phase of rapid expansion, with the challenge of scaling growth while maintaining brand consistency and marketing efficiency. The focus was on aligning brand building and performance marketing within a single, coherent setup that could support sustained growth across markets.
Further details to be added soon.
Outcome:
Through the combination of strong brand positioning and disciplined performance marketing, the business scaled significantly over the following years.
air up grew from €20M to €160M in annual revenue, establishing itself as one of the fastest-growing consumer brands in its category.
More detailed outcomes to follow soon.
Results:
0x
0x
Return on ad spend (ROAS)
0x
0x
Return on ad spend (ROAS)
0%
0%
Average YoY Growth
0%
0%
Average YoY Growth
0 Markets
0 Markets
Rapid International Expansion
0 Markets
0 Markets
Rapid International Expansion
Results:
0x
0x
Return on ad spend (ROAS)
0%
0%
Average YoY Growth
0 Markets
0 Markets
Rapid International Expansion
Selected
Success Stories
Examples of how my strategy and execution systems have helped to build meaningful success stories
Built the #1 Startup Brand of 2021
Brand Building
Built the #1 Startup Brand of 2021
Brand Building
Built the #1 Startup Brand of 2021
Brand Building
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Marketing Strategy
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Marketing Strategy
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Marketing Strategy
Think I could help?
Let's find out!
Think I could help?
Let's find out!
Think I could help?
Let's find out!
Scaled Air Up from €20M to €160M
I built the marketing strategy and systems with which we scaled the brand from €20M to €160M in revenue within two years by combining brand building with disciplined performance marketing.
Scaled Air Up from €20M to €160M
I built the marketing strategy and systems with which we scaled the brand from €20M to €160M in revenue within two years by combining brand building with disciplined performance marketing.
Context:
At the time of joining, air up was entering a phase of rapid expansion, with the challenge of scaling growth while maintaining brand consistency and marketing efficiency. The focus was on aligning brand building and performance marketing within a single, coherent setup that could support sustained growth across markets.
Further details to be added soon.
Outcome:
Through the combination of strong brand positioning and disciplined performance marketing, the business scaled significantly over the following years.
air up grew from €20M to €160M in annual revenue, establishing itself as one of the fastest-growing consumer brands in its category.
More detailed outcomes to follow soon.
Results:
0x
0x
Return on ad spend (ROAS)
0x
0x
Return on ad spend (ROAS)
0%
0%
Average YoY Growth
0%
0%
Average YoY Growth
0 Markets
0 Markets
Rapid International Expansion
0 Markets
0 Markets
Rapid International Expansion
Results:
0x
0x
Return on ad spend (ROAS)
0%
0%
Average YoY Growth
0 Markets
0 Markets
Rapid International Expansion
Selected
Success Stories
Examples of how my strategy and execution systems have helped to build meaningful success stories
Built the #1 Startup Brand of 2021
Brand Building
Built the #1 Startup Brand of 2021
Brand Building
Built the #1 Startup Brand of 2021
Brand Building
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Marketing Strategy
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Marketing Strategy
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Marketing Strategy
Think I could help?
Let's find out!
Think I could help?
Let's find out!
Think I could help?
Let's find out!
Scaled Air Up from €20M to €160M
I built the marketing strategy and systems with which we scaled the brand from €20M to €160M in revenue within two years by combining brand building with disciplined performance marketing.
Scaled Air Up from €20M to €160M
I built the marketing strategy and systems with which we scaled the brand from €20M to €160M in revenue within two years by combining brand building with disciplined performance marketing.
Context:
At the time of joining, air up was entering a phase of rapid expansion, with the challenge of scaling growth while maintaining brand consistency and marketing efficiency. The focus was on aligning brand building and performance marketing within a single, coherent setup that could support sustained growth across markets.
Further details to be added soon.
Outcome:
Through the combination of strong brand positioning and disciplined performance marketing, the business scaled significantly over the following years.
air up grew from €20M to €160M in annual revenue, establishing itself as one of the fastest-growing consumer brands in its category.
More detailed outcomes to follow soon.
Results:
0x
0x
Return on ad spend (ROAS)
0x
0x
Return on ad spend (ROAS)
0%
0%
Average YoY Growth
0%
0%
Average YoY Growth
0 Markets
0 Markets
Rapid International Expansion
0 Markets
0 Markets
Rapid International Expansion
Results:
0x
0x
Return on ad spend (ROAS)
0%
0%
Average YoY Growth
0 Markets
0 Markets
Rapid International Expansion
Selected
Success Stories
Examples of how my strategy and execution systems have helped to build meaningful success stories
Built the #1 Startup Brand of 2021
Brand Building
Built the #1 Startup Brand of 2021
Brand Building
Built the #1 Startup Brand of 2021
Brand Building
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Marketing Strategy
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Marketing Strategy
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Marketing Strategy
Think I could help?
Let's find out!
Think I could help?
Let's find out!
Think I could help?
Let's find out!