Scaled Air Up from €20M to €160M
I built the marketing strategy and systems with which we scaled the brand from €20M to €160M in revenue within two years by combining brand building with disciplined performance marketing.
Scaled Air Up from €20M to €160M
I built the marketing strategy and systems with which we scaled the brand from €20M to €160M in revenue within two years by combining brand building with disciplined performance marketing.
Context:
At the time of joining, air up was entering a phase of rapid expansion, with the challenge of scaling growth while maintaining brand consistency and marketing efficiency. The focus was on aligning brand building and performance marketing within a single, coherent setup that could support sustained growth across markets.
Further details to be added soon.
Context:
At the time of joining, air up was entering a phase of rapid expansion, with the challenge of scaling growth while maintaining brand consistency and marketing efficiency. The focus was on aligning brand building and performance marketing within a single, coherent setup that could support sustained growth across markets.
Further details to be added soon.
Outcome:
Through the combination of strong brand positioning and disciplined performance marketing, the business scaled significantly over the following years.
air up grew from €20M to €160M in annual revenue, establishing itself as one of the fastest-growing consumer brands in its category.
More detailed outcomes to follow soon.
Outcome:
Through the combination of strong brand positioning and disciplined performance marketing, the business scaled significantly over the following years.
air up grew from €20M to €160M in annual revenue, establishing itself as one of the fastest-growing consumer brands in its category.
More detailed outcomes to follow soon.
Results:
0x
0x
Return on ad spend (ROAS)
0x
0x
Return on ad spend (ROAS)
0%
0%
Average YoY Growth
0%
0%
Average YoY Growth
0 Markets
0 Markets
Rapid International Expansion
0 Markets
0 Markets
Rapid International Expansion
Results:
0x
0x
Return on ad spend (ROAS)
0%
0%
Average YoY Growth
0 Markets
0 Markets
Rapid International Expansion
Selected
Selected
Success Stories
Success Stories
Examples of how my strategy and execution systems have helped to build meaningful success stories
Examples of how my strategy and execution systems have helped to build meaningful success stories
Built the #1 Startup Brand of 2021
Brand Building
Built the #1 Startup Brand of 2021
Brand Building
Built the #1 Startup Brand of 2021
Brand Building
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Marketing Strategy
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Marketing Strategy
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Marketing Strategy
Think I could help?
Let's find out!
Think I could help?
Let's find out!
Think I could help?
Let's find out!
Scaled Air Up from €20M to €160M
I built the marketing strategy and systems with which we scaled the brand from €20M to €160M in revenue within two years by combining brand building with disciplined performance marketing.
Scaled Air Up from €20M to €160M
I built the marketing strategy and systems with which we scaled the brand from €20M to €160M in revenue within two years by combining brand building with disciplined performance marketing.
Context:
At the time of joining, air up was entering a phase of rapid expansion, with the challenge of scaling growth while maintaining brand consistency and marketing efficiency. The focus was on aligning brand building and performance marketing within a single, coherent setup that could support sustained growth across markets.
Further details to be added soon.
Context:
At the time of joining, air up was entering a phase of rapid expansion, with the challenge of scaling growth while maintaining brand consistency and marketing efficiency. The focus was on aligning brand building and performance marketing within a single, coherent setup that could support sustained growth across markets.
Further details to be added soon.
Outcome:
Through the combination of strong brand positioning and disciplined performance marketing, the business scaled significantly over the following years.
air up grew from €20M to €160M in annual revenue, establishing itself as one of the fastest-growing consumer brands in its category.
More detailed outcomes to follow soon.
Outcome:
Through the combination of strong brand positioning and disciplined performance marketing, the business scaled significantly over the following years.
air up grew from €20M to €160M in annual revenue, establishing itself as one of the fastest-growing consumer brands in its category.
More detailed outcomes to follow soon.
Results:
0x
0x
Return on ad spend (ROAS)
0x
0x
Return on ad spend (ROAS)
0%
0%
Average YoY Growth
0%
0%
Average YoY Growth
0 Markets
0 Markets
Rapid International Expansion
0 Markets
0 Markets
Rapid International Expansion
Results:
0x
0x
Return on ad spend (ROAS)
0%
0%
Average YoY Growth
0 Markets
0 Markets
Rapid International Expansion
Selected
Selected
Success Stories
Success Stories
Examples of how my strategy and execution systems have helped to build meaningful success stories
Examples of how my strategy and execution systems have helped to build meaningful success stories
Built the #1 Startup Brand of 2021
Brand Building
Built the #1 Startup Brand of 2021
Brand Building
Built the #1 Startup Brand of 2021
Brand Building
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Marketing Strategy
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Marketing Strategy
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Marketing Strategy
Think I could help?
Let's find out!
Think I could help?
Let's find out!
Think I could help?
Let's find out!
Scaled Air Up from €20M to €160M
I built the marketing strategy and systems with which we scaled the brand from €20M to €160M in revenue within two years by combining brand building with disciplined performance marketing.
Scaled Air Up from €20M to €160M
I built the marketing strategy and systems with which we scaled the brand from €20M to €160M in revenue within two years by combining brand building with disciplined performance marketing.
Context:
At the time of joining, air up was entering a phase of rapid expansion, with the challenge of scaling growth while maintaining brand consistency and marketing efficiency. The focus was on aligning brand building and performance marketing within a single, coherent setup that could support sustained growth across markets.
Further details to be added soon.
Context:
At the time of joining, air up was entering a phase of rapid expansion, with the challenge of scaling growth while maintaining brand consistency and marketing efficiency. The focus was on aligning brand building and performance marketing within a single, coherent setup that could support sustained growth across markets.
Further details to be added soon.
Outcome:
Through the combination of strong brand positioning and disciplined performance marketing, the business scaled significantly over the following years.
air up grew from €20M to €160M in annual revenue, establishing itself as one of the fastest-growing consumer brands in its category.
More detailed outcomes to follow soon.
Outcome:
Through the combination of strong brand positioning and disciplined performance marketing, the business scaled significantly over the following years.
air up grew from €20M to €160M in annual revenue, establishing itself as one of the fastest-growing consumer brands in its category.
More detailed outcomes to follow soon.
Results:
0x
0x
Return on ad spend (ROAS)
0x
0x
Return on ad spend (ROAS)
0%
0%
Average YoY Growth
0%
0%
Average YoY Growth
0 Markets
0 Markets
Rapid International Expansion
0 Markets
0 Markets
Rapid International Expansion
Results:
0x
0x
Return on ad spend (ROAS)
0%
0%
Average YoY Growth
0 Markets
0 Markets
Rapid International Expansion
Selected
Selected
Success Stories
Success Stories
Examples of how my strategy and execution systems have helped to build meaningful success stories
Examples of how my strategy and execution systems have helped to build meaningful success stories
Built the #1 Startup Brand of 2021
Brand Building
Built the #1 Startup Brand of 2021
Brand Building
Built the #1 Startup Brand of 2021
Brand Building
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Marketing Strategy
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Marketing Strategy
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Marketing Strategy
Think I could help?
Let's find out!
Think I could help?
Let's find out!
Think I could help?
Let's find out!