Case Studies
Case Studies

Scaled Air Up from €20M to €160M

Helped scale the brand from €20M to €160M in revenue within two years by combining brand building with disciplined performance marketing.
Case Studies

Scaled Air Up from €20M to €160M

Helped scale the brand from €20M to €160M in revenue within two years by combining brand building with disciplined performance marketing.
Category:
Hypergrowth
Category:
Hypergrowth
Deliverable:
Deliverable:
Date:
October 25, 2025
Date:
October 25, 2025
air up
air up
Category:
Hypergrowth
Deliverable:
Date:
October 25, 2025
air up

Our Approach:

At the time of joining, air up was entering a phase of rapid expansion, with the challenge of scaling growth while maintaining brand consistency and marketing efficiency. The focus was on aligning brand building and performance marketing within a single, coherent setup that could support sustained growth across markets.

Further details to be added soon.

Our Approach:

At the time of joining, air up was entering a phase of rapid expansion, with the challenge of scaling growth while maintaining brand consistency and marketing efficiency. The focus was on aligning brand building and performance marketing within a single, coherent setup that could support sustained growth across markets.

Further details to be added soon.

The Outcome:

Through the combination of strong brand positioning and disciplined performance marketing, the business scaled significantly over the following years.

air up grew from €20M to €160M in annual revenue, establishing itself as one of the fastest-growing consumer brands in its category.

More detailed outcomes to follow soon.

The Outcome:

Through the combination of strong brand positioning and disciplined performance marketing, the business scaled significantly over the following years.

air up grew from €20M to €160M in annual revenue, establishing itself as one of the fastest-growing consumer brands in its category.

More detailed outcomes to follow soon.

Results:

+0x

+0x

Return on ad spend (ROAS)

+0x

+0x

Return on ad spend (ROAS)

+0%

+0%

Increase in conversions

+0%

+0%

Increase in conversions

-0%

-0%

Acquisition reduction

-0%

-0%

Acquisition reduction

Results:

+0x

+0x

Return on ad spend (ROAS)

+0%

+0%

Increase in conversions

-0%

-0%

Acquisition reduction

Contact

Ready to make

some noise together?

Man portrait
Woman portrait
Woman portrait
Contact

Ready to make

some noise together?

Man portrait
Woman portrait
Woman portrait
Contact

Ready to make

some noise together?

Man portrait
Woman portrait
Woman portrait
Case Studies
Case Studies

Scaled Air Up from €20M to €160M

Helped scale the brand from €20M to €160M in revenue within two years by combining brand building with disciplined performance marketing.
Case Studies

Scaled Air Up from €20M to €160M

Helped scale the brand from €20M to €160M in revenue within two years by combining brand building with disciplined performance marketing.
Category:
Hypergrowth
Category:
Hypergrowth
Deliverable:
Deliverable:
Date:
October 25, 2025
Date:
October 25, 2025
air up
air up
Category:
Hypergrowth
Deliverable:
Date:
October 25, 2025
air up

Our Approach:

At the time of joining, air up was entering a phase of rapid expansion, with the challenge of scaling growth while maintaining brand consistency and marketing efficiency. The focus was on aligning brand building and performance marketing within a single, coherent setup that could support sustained growth across markets.

Further details to be added soon.

Our Approach:

At the time of joining, air up was entering a phase of rapid expansion, with the challenge of scaling growth while maintaining brand consistency and marketing efficiency. The focus was on aligning brand building and performance marketing within a single, coherent setup that could support sustained growth across markets.

Further details to be added soon.

The Outcome:

Through the combination of strong brand positioning and disciplined performance marketing, the business scaled significantly over the following years.

air up grew from €20M to €160M in annual revenue, establishing itself as one of the fastest-growing consumer brands in its category.

More detailed outcomes to follow soon.

The Outcome:

Through the combination of strong brand positioning and disciplined performance marketing, the business scaled significantly over the following years.

air up grew from €20M to €160M in annual revenue, establishing itself as one of the fastest-growing consumer brands in its category.

More detailed outcomes to follow soon.

Results:

+0x

+0x

Return on ad spend (ROAS)

+0x

+0x

Return on ad spend (ROAS)

+0%

+0%

Increase in conversions

+0%

+0%

Increase in conversions

-0%

-0%

Acquisition reduction

-0%

-0%

Acquisition reduction

Results:

+0x

+0x

Return on ad spend (ROAS)

+0%

+0%

Increase in conversions

-0%

-0%

Acquisition reduction

Contact

Ready to make

some noise together?

Man portrait
Woman portrait
Woman portrait
Contact

Ready to make

some noise together?

Man portrait
Woman portrait
Woman portrait
Contact

Ready to make

some noise together?

Man portrait
Woman portrait
Woman portrait
Case Studies
Case Studies

Scaled Air Up from €20M to €160M

Helped scale the brand from €20M to €160M in revenue within two years by combining brand building with disciplined performance marketing.
Case Studies

Scaled Air Up from €20M to €160M

Helped scale the brand from €20M to €160M in revenue within two years by combining brand building with disciplined performance marketing.
Category:
Hypergrowth
Category:
Hypergrowth
Deliverable:
Deliverable:
Date:
October 25, 2025
Date:
October 25, 2025
air up
air up
Category:
Hypergrowth
Deliverable:
Date:
October 25, 2025
air up

Our Approach:

At the time of joining, air up was entering a phase of rapid expansion, with the challenge of scaling growth while maintaining brand consistency and marketing efficiency. The focus was on aligning brand building and performance marketing within a single, coherent setup that could support sustained growth across markets.

Further details to be added soon.

Our Approach:

At the time of joining, air up was entering a phase of rapid expansion, with the challenge of scaling growth while maintaining brand consistency and marketing efficiency. The focus was on aligning brand building and performance marketing within a single, coherent setup that could support sustained growth across markets.

Further details to be added soon.

The Outcome:

Through the combination of strong brand positioning and disciplined performance marketing, the business scaled significantly over the following years.

air up grew from €20M to €160M in annual revenue, establishing itself as one of the fastest-growing consumer brands in its category.

More detailed outcomes to follow soon.

The Outcome:

Through the combination of strong brand positioning and disciplined performance marketing, the business scaled significantly over the following years.

air up grew from €20M to €160M in annual revenue, establishing itself as one of the fastest-growing consumer brands in its category.

More detailed outcomes to follow soon.

Results:

+0x

+0x

Return on ad spend (ROAS)

+0x

+0x

Return on ad spend (ROAS)

+0%

+0%

Increase in conversions

+0%

+0%

Increase in conversions

-0%

-0%

Acquisition reduction

-0%

-0%

Acquisition reduction

Results:

+0x

+0x

Return on ad spend (ROAS)

+0%

+0%

Increase in conversions

-0%

-0%

Acquisition reduction

Contact

Ready to make

some noise together?

Man portrait
Woman portrait
Woman portrait
Contact

Ready to make

some noise together?

Man portrait
Woman portrait
Woman portrait
Contact

Ready to make

some noise together?

Man portrait
Woman portrait
Woman portrait