Case Studies
Case Studies

Achieved Product-Market-Fit & Scaled Durstexpress to €100M

Influence Media approached us to redefine how their brand communicates online. Despite having strong visuals.
Case Studies

Achieved Product-Market-Fit & Scaled Durstexpress to €100M

Influence Media approached us to redefine how their brand communicates online. Despite having strong visuals.
Category:
Marketing Strategy
Category:
Marketing Strategy
Deliverable:
Deliverable:
Date:
October 25, 2025
Date:
October 25, 2025
Durstexpress
Durstexpress
Category:
Marketing Strategy
Deliverable:
Date:
October 25, 2025
Durstexpress

Our Approach:

Durstexpress was at a critical inflection point when I joined. Growth was far below expectations, and the project was at risk of losing funding and being discontinued altogether. The immediate task was to design and execute an effective campaign under significant time pressure, with only six to eight weeks available to launch the campaign and for the campaign to demonstrate impact.

A holistic, multi-channel full-funnel campaign was developed and launched with a strong focus on speed and effectiveness. The setup combined digital performance channels with offline measures, including guerrilla activations and opportunistic out-of-home placements secured on short notice. This approach allowed us to quickly generate visibility and create initial demand.

Our Approach:

Durstexpress was at a critical inflection point when I joined. Growth was far below expectations, and the project was at risk of losing funding and being discontinued altogether. The immediate task was to design and execute an effective campaign under significant time pressure, with only six to eight weeks available to launch the campaign and for the campaign to demonstrate impact.

A holistic, multi-channel full-funnel campaign was developed and launched with a strong focus on speed and effectiveness. The setup combined digital performance channels with offline measures, including guerrilla activations and opportunistic out-of-home placements secured on short notice. This approach allowed us to quickly generate visibility and create initial demand.

The Outcome:

The campaign successfully activated growth and helped stabilize the business at a decisive moment. The renewed momentum enabled Durstexpress to secure continued financing and establish a clear path toward scale.

Following this turnaround, the company grew rapidly and was well on its way to reach €100M in annual revenue by year three, before our high-velocity growth concluded in autumn as part of the merger with Flaschenpost.

The Outcome:

The campaign successfully activated growth and helped stabilize the business at a decisive moment. The renewed momentum enabled Durstexpress to secure continued financing and establish a clear path toward scale.

Following this turnaround, the company grew rapidly and was well on its way to reach €100M in annual revenue by year three, before our high-velocity growth concluded in autumn as part of the merger with Flaschenpost.

Results:

+0x

+0x

Increase in overall reach

+0x

+0x

Increase in overall reach

+0%

+0%

Rise in engagement within 45 days

+0%

+0%

Rise in engagement within 45 days

+0%

+0%

Boost in returning visitors

+0%

+0%

Boost in returning visitors

Results:

+0x

+0x

Increase in overall reach

+0%

+0%

Rise in engagement within 45 days

+0%

+0%

Boost in returning visitors

Contact

Ready to make

some noise together?

Man portrait
Woman portrait
Woman portrait
Contact

Ready to make

some noise together?

Man portrait
Woman portrait
Woman portrait
Contact

Ready to make

some noise together?

Man portrait
Woman portrait
Woman portrait
Case Studies
Case Studies

Achieved Product-Market-Fit & Scaled Durstexpress to €100M

Influence Media approached us to redefine how their brand communicates online. Despite having strong visuals.
Case Studies

Achieved Product-Market-Fit & Scaled Durstexpress to €100M

Influence Media approached us to redefine how their brand communicates online. Despite having strong visuals.
Category:
Marketing Strategy
Category:
Marketing Strategy
Deliverable:
Deliverable:
Date:
October 25, 2025
Date:
October 25, 2025
Durstexpress
Durstexpress
Category:
Marketing Strategy
Deliverable:
Date:
October 25, 2025
Durstexpress

Our Approach:

Durstexpress was at a critical inflection point when I joined. Growth was far below expectations, and the project was at risk of losing funding and being discontinued altogether. The immediate task was to design and execute an effective campaign under significant time pressure, with only six to eight weeks available to launch the campaign and for the campaign to demonstrate impact.

A holistic, multi-channel full-funnel campaign was developed and launched with a strong focus on speed and effectiveness. The setup combined digital performance channels with offline measures, including guerrilla activations and opportunistic out-of-home placements secured on short notice. This approach allowed us to quickly generate visibility and create initial demand.

Our Approach:

Durstexpress was at a critical inflection point when I joined. Growth was far below expectations, and the project was at risk of losing funding and being discontinued altogether. The immediate task was to design and execute an effective campaign under significant time pressure, with only six to eight weeks available to launch the campaign and for the campaign to demonstrate impact.

A holistic, multi-channel full-funnel campaign was developed and launched with a strong focus on speed and effectiveness. The setup combined digital performance channels with offline measures, including guerrilla activations and opportunistic out-of-home placements secured on short notice. This approach allowed us to quickly generate visibility and create initial demand.

The Outcome:

The campaign successfully activated growth and helped stabilize the business at a decisive moment. The renewed momentum enabled Durstexpress to secure continued financing and establish a clear path toward scale.

Following this turnaround, the company grew rapidly and was well on its way to reach €100M in annual revenue by year three, before our high-velocity growth concluded in autumn as part of the merger with Flaschenpost.

The Outcome:

The campaign successfully activated growth and helped stabilize the business at a decisive moment. The renewed momentum enabled Durstexpress to secure continued financing and establish a clear path toward scale.

Following this turnaround, the company grew rapidly and was well on its way to reach €100M in annual revenue by year three, before our high-velocity growth concluded in autumn as part of the merger with Flaschenpost.

Results:

+0x

+0x

Increase in overall reach

+0x

+0x

Increase in overall reach

+0%

+0%

Rise in engagement within 45 days

+0%

+0%

Rise in engagement within 45 days

+0%

+0%

Boost in returning visitors

+0%

+0%

Boost in returning visitors

Results:

+0x

+0x

Increase in overall reach

+0%

+0%

Rise in engagement within 45 days

+0%

+0%

Boost in returning visitors

Contact

Ready to make

some noise together?

Man portrait
Woman portrait
Woman portrait
Contact

Ready to make

some noise together?

Man portrait
Woman portrait
Woman portrait
Contact

Ready to make

some noise together?

Man portrait
Woman portrait
Woman portrait
Case Studies
Case Studies

Achieved Product-Market-Fit & Scaled Durstexpress to €100M

Influence Media approached us to redefine how their brand communicates online. Despite having strong visuals.
Case Studies

Achieved Product-Market-Fit & Scaled Durstexpress to €100M

Influence Media approached us to redefine how their brand communicates online. Despite having strong visuals.
Category:
Marketing Strategy
Category:
Marketing Strategy
Deliverable:
Deliverable:
Date:
October 25, 2025
Date:
October 25, 2025
Durstexpress
Durstexpress
Category:
Marketing Strategy
Deliverable:
Date:
October 25, 2025
Durstexpress

Our Approach:

Durstexpress was at a critical inflection point when I joined. Growth was far below expectations, and the project was at risk of losing funding and being discontinued altogether. The immediate task was to design and execute an effective campaign under significant time pressure, with only six to eight weeks available to launch the campaign and for the campaign to demonstrate impact.

A holistic, multi-channel full-funnel campaign was developed and launched with a strong focus on speed and effectiveness. The setup combined digital performance channels with offline measures, including guerrilla activations and opportunistic out-of-home placements secured on short notice. This approach allowed us to quickly generate visibility and create initial demand.

Our Approach:

Durstexpress was at a critical inflection point when I joined. Growth was far below expectations, and the project was at risk of losing funding and being discontinued altogether. The immediate task was to design and execute an effective campaign under significant time pressure, with only six to eight weeks available to launch the campaign and for the campaign to demonstrate impact.

A holistic, multi-channel full-funnel campaign was developed and launched with a strong focus on speed and effectiveness. The setup combined digital performance channels with offline measures, including guerrilla activations and opportunistic out-of-home placements secured on short notice. This approach allowed us to quickly generate visibility and create initial demand.

The Outcome:

The campaign successfully activated growth and helped stabilize the business at a decisive moment. The renewed momentum enabled Durstexpress to secure continued financing and establish a clear path toward scale.

Following this turnaround, the company grew rapidly and was well on its way to reach €100M in annual revenue by year three, before our high-velocity growth concluded in autumn as part of the merger with Flaschenpost.

The Outcome:

The campaign successfully activated growth and helped stabilize the business at a decisive moment. The renewed momentum enabled Durstexpress to secure continued financing and establish a clear path toward scale.

Following this turnaround, the company grew rapidly and was well on its way to reach €100M in annual revenue by year three, before our high-velocity growth concluded in autumn as part of the merger with Flaschenpost.

Results:

+0x

+0x

Increase in overall reach

+0x

+0x

Increase in overall reach

+0%

+0%

Rise in engagement within 45 days

+0%

+0%

Rise in engagement within 45 days

+0%

+0%

Boost in returning visitors

+0%

+0%

Boost in returning visitors

Results:

+0x

+0x

Increase in overall reach

+0%

+0%

Rise in engagement within 45 days

+0%

+0%

Boost in returning visitors

Contact

Ready to make

some noise together?

Man portrait
Woman portrait
Woman portrait
Contact

Ready to make

some noise together?

Man portrait
Woman portrait
Woman portrait
Contact

Ready to make

some noise together?

Man portrait
Woman portrait
Woman portrait