Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Context:
Durstexpress was at a critical inflection point when I joined. Growth was far below expectations, and the project was at risk of losing funding and being discontinued altogether. The immediate task was to design and execute an effective campaign under significant time pressure, with only six to eight weeks available to launch the campaign and for the campaign to demonstrate impact.
A holistic, multi-channel full-funnel campaign was developed and launched with a strong focus on speed and effectiveness. The setup combined digital performance channels with offline measures, including guerrilla activations and opportunistic out-of-home placements secured on short notice. This approach allowed us to quickly generate visibility and create initial demand.
Context:
Durstexpress was at a critical inflection point when I joined. Growth was far below expectations, and the project was at risk of losing funding and being discontinued altogether. The immediate task was to design and execute an effective campaign under significant time pressure, with only six to eight weeks available to launch the campaign and for the campaign to demonstrate impact.
A holistic, multi-channel full-funnel campaign was developed and launched with a strong focus on speed and effectiveness. The setup combined digital performance channels with offline measures, including guerrilla activations and opportunistic out-of-home placements secured on short notice. This approach allowed us to quickly generate visibility and create initial demand.
Outcome:
The campaign successfully activated growth and helped stabilize the business at a decisive moment. The renewed momentum enabled Durstexpress to secure continued financing and establish a clear path toward scale.
Following this turnaround, the company grew rapidly and was well on its way to reach €100M in annual revenue by year three, before our high-velocity growth concluded in autumn as part of the merger with Flaschenpost.
Outcome:
The campaign successfully activated growth and helped stabilize the business at a decisive moment. The renewed momentum enabled Durstexpress to secure continued financing and establish a clear path toward scale.
Following this turnaround, the company grew rapidly and was well on its way to reach €100M in annual revenue by year three, before our high-velocity growth concluded in autumn as part of the merger with Flaschenpost.
Results:
0x
0x
Return on ad spend (ROAS)
0x
0x
Return on ad spend (ROAS)
0%
0%
Average YoY Growth
0%
0%
Average YoY Growth
0% Market Penetration
0% Market Penetration
In a key market – within just 2 years.
0% Market Penetration
0% Market Penetration
In a key market – within just 2 years.
Results:
0x
0x
Return on ad spend (ROAS)
0%
0%
Average YoY Growth
0% Market Penetration
0% Market Penetration
In a key market – within just 2 years.
Selected
Selected
Success Stories
Success Stories
Examples of how my strategy and execution systems have helped to build meaningful success stories
Examples of how my strategy and execution systems have helped to build meaningful success stories
Think I could help?
Let's find out!
Think I could help?
Let's find out!
Think I could help?
Let's find out!
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Context:
Durstexpress was at a critical inflection point when I joined. Growth was far below expectations, and the project was at risk of losing funding and being discontinued altogether. The immediate task was to design and execute an effective campaign under significant time pressure, with only six to eight weeks available to launch the campaign and for the campaign to demonstrate impact.
A holistic, multi-channel full-funnel campaign was developed and launched with a strong focus on speed and effectiveness. The setup combined digital performance channels with offline measures, including guerrilla activations and opportunistic out-of-home placements secured on short notice. This approach allowed us to quickly generate visibility and create initial demand.
Context:
Durstexpress was at a critical inflection point when I joined. Growth was far below expectations, and the project was at risk of losing funding and being discontinued altogether. The immediate task was to design and execute an effective campaign under significant time pressure, with only six to eight weeks available to launch the campaign and for the campaign to demonstrate impact.
A holistic, multi-channel full-funnel campaign was developed and launched with a strong focus on speed and effectiveness. The setup combined digital performance channels with offline measures, including guerrilla activations and opportunistic out-of-home placements secured on short notice. This approach allowed us to quickly generate visibility and create initial demand.
Outcome:
The campaign successfully activated growth and helped stabilize the business at a decisive moment. The renewed momentum enabled Durstexpress to secure continued financing and establish a clear path toward scale.
Following this turnaround, the company grew rapidly and was well on its way to reach €100M in annual revenue by year three, before our high-velocity growth concluded in autumn as part of the merger with Flaschenpost.
Outcome:
The campaign successfully activated growth and helped stabilize the business at a decisive moment. The renewed momentum enabled Durstexpress to secure continued financing and establish a clear path toward scale.
Following this turnaround, the company grew rapidly and was well on its way to reach €100M in annual revenue by year three, before our high-velocity growth concluded in autumn as part of the merger with Flaschenpost.
Results:
0x
0x
Return on ad spend (ROAS)
0x
0x
Return on ad spend (ROAS)
0%
0%
Average YoY Growth
0%
0%
Average YoY Growth
0% Market Penetration
0% Market Penetration
In a key market – within just 2 years.
0% Market Penetration
0% Market Penetration
In a key market – within just 2 years.
Results:
0x
0x
Return on ad spend (ROAS)
0%
0%
Average YoY Growth
0% Market Penetration
0% Market Penetration
In a key market – within just 2 years.
Selected
Selected
Success Stories
Success Stories
Examples of how my strategy and execution systems have helped to build meaningful success stories
Examples of how my strategy and execution systems have helped to build meaningful success stories
Think I could help?
Let's find out!
Think I could help?
Let's find out!
Think I could help?
Let's find out!
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Achieved Product-Market-Fit & Scaled Durstexpress to €100M
Context:
Durstexpress was at a critical inflection point when I joined. Growth was far below expectations, and the project was at risk of losing funding and being discontinued altogether. The immediate task was to design and execute an effective campaign under significant time pressure, with only six to eight weeks available to launch the campaign and for the campaign to demonstrate impact.
A holistic, multi-channel full-funnel campaign was developed and launched with a strong focus on speed and effectiveness. The setup combined digital performance channels with offline measures, including guerrilla activations and opportunistic out-of-home placements secured on short notice. This approach allowed us to quickly generate visibility and create initial demand.
Context:
Durstexpress was at a critical inflection point when I joined. Growth was far below expectations, and the project was at risk of losing funding and being discontinued altogether. The immediate task was to design and execute an effective campaign under significant time pressure, with only six to eight weeks available to launch the campaign and for the campaign to demonstrate impact.
A holistic, multi-channel full-funnel campaign was developed and launched with a strong focus on speed and effectiveness. The setup combined digital performance channels with offline measures, including guerrilla activations and opportunistic out-of-home placements secured on short notice. This approach allowed us to quickly generate visibility and create initial demand.
Outcome:
The campaign successfully activated growth and helped stabilize the business at a decisive moment. The renewed momentum enabled Durstexpress to secure continued financing and establish a clear path toward scale.
Following this turnaround, the company grew rapidly and was well on its way to reach €100M in annual revenue by year three, before our high-velocity growth concluded in autumn as part of the merger with Flaschenpost.
Outcome:
The campaign successfully activated growth and helped stabilize the business at a decisive moment. The renewed momentum enabled Durstexpress to secure continued financing and establish a clear path toward scale.
Following this turnaround, the company grew rapidly and was well on its way to reach €100M in annual revenue by year three, before our high-velocity growth concluded in autumn as part of the merger with Flaschenpost.
Results:
0x
0x
Return on ad spend (ROAS)
0x
0x
Return on ad spend (ROAS)
0%
0%
Average YoY Growth
0%
0%
Average YoY Growth
0% Market Penetration
0% Market Penetration
In a key market – within just 2 years.
0% Market Penetration
0% Market Penetration
In a key market – within just 2 years.
Results:
0x
0x
Return on ad spend (ROAS)
0%
0%
Average YoY Growth
0% Market Penetration
0% Market Penetration
In a key market – within just 2 years.
Selected
Selected
Success Stories
Success Stories
Examples of how my strategy and execution systems have helped to build meaningful success stories
Examples of how my strategy and execution systems have helped to build meaningful success stories
Think I could help?
Let's find out!
Think I could help?
Let's find out!
Think I could help?
Let's find out!